A Swedish New Year’s Resolution
Sweden’s Scandic Hotels has made a New Year’s resolution: “great tasting water and a sustainable world.”
Scandic recognized the environmental impact of transporting bottles of water and decided to no longer sell bottled water in its bars and restaurants.
Now the hotels serve chilled and filtered water in a beautiful bottle made from recycled glass and designed by swimmer Therese Alshammar.
“We used to have 3.6 million bottles of water a year transported to our hotels, which generated 160 tonnes of carbon dioxide. It’s fantastic to be able to stop that now and instead focus on a modern alternative that is much more considerate to the environment,” says Helena Nilsson, Scandic’s senior vice president, corporate communications and head of sustainability issues.
For every bottle sold, a contribution will be made to the Scandic Sustainability Fund. The fund will “reward organisations or individuals who make an outstanding contribution to a better and more sustainable world”.
“The response from guests has been overwhelming,” explains Thomas Fankl, Scandic’s food & beverage director. “The bottle attracts attention and when people get to know what it means in terms of less environmental impact, a simple and everyday decision like drinking water suddenly takes on a positive glow.”
Check out Scandic Hotels online.
Image courtesy of Scandic Hotels
Comments Off
